Privacy Policy
Last updated: August 30, 2026
Sedallo LLC (“Sedallo,” “we,” “our,” or “us”) respects the privacy of our customers, trade clients, website visitors, and other individuals who interact with us. This Privacy Policy explains how we collect, use, disclose, and protect personal information through our website and in connection with our products, services, orders, trade accounts, sample requests, business communications, and international transactions.
Sedallo primarily serves interior designers, showrooms, and trade professionals. In some cases, products specified by an interior designer may be purchased by a purchasing agent, procurement company, contractor, hospitality buyer, or other third party located in the United States, the United Kingdom, the European Union, the United Arab Emirates, Asia, or other jurisdictions.
This Privacy Policy applies to personal information we collect from customers, purchasers, representatives, website visitors, and other business contacts.
Information We Collect
We may collect personal information that you provide directly to us, including:
* name;
* company name;
* job title or professional role;
* billing and shipping addresses;
* email address;
* telephone number;
* trade account information;
* order and transaction details;
* sample requests;
* project-related information;
* payment-related information;
* tax, resale, or customs information where applicable;
* delivery instructions; and
* other information you choose to provide when you contact us, request information, place an order, apply for or maintain a trade account, subscribe to communications, or otherwise interact with us.
We may also receive personal information from third parties involved in a project or transaction, including interior designers, showrooms, purchasing agents, procurement companies, contractors, hospitality buyers, freight forwarders, warehouses, customs brokers, delivery companies, sales representatives, or other business partners.
For example, an interior designer may specify a Sedallo product, and a purchasing or procurement company may provide us with contact, billing, shipping, or delivery information necessary to process and complete the order.
We may also collect certain information automatically when you use our website, such as IP address, browser type, device information, referring pages, pages visited, products viewed, approximate location derived from an IP address, and interactions with our website. Depending on how our website is configured, this information may be collected through cookies, analytics tools, and similar technologies.
How We Use Personal Information
We may use personal information to:
* process, manage, fulfill, and deliver orders;
* provide customer service and respond to inquiries;
* manage trade accounts and business relationships;
* process sample and memo requests;
* prepare and send quotes, proformas, invoices, order confirmations, shipping updates, and other transactional communications;
* coordinate with designers, showrooms, purchasing agents, procurement companies, warehouses, freight forwarders, customs brokers, delivery companies, and other parties involved in a project or transaction;
* process payments and maintain transaction records;
* provide information about our products, collections, services, and events;
* send marketing communications where permitted by applicable law;
* improve our website, products, services, and customer experience;
* understand website usage and product interest;
* protect the security and integrity of our website, systems, and business operations;
* prevent fraud or misuse;
* establish, exercise, or defend legal claims; and
* comply with legal, regulatory, customs, tax, accounting, and contractual obligations.
Legal Bases for Processing
Where European Union or United Kingdom data protection law applies to our processing, we process personal information based on one or more applicable legal bases.
These may include:
Performance of a contract or steps taken before entering into a contract. We may process information when necessary to provide products or services, prepare quotes, process orders, arrange delivery, or otherwise fulfill a transaction.
Legitimate interests. We may process information where reasonably necessary for our legitimate business interests, including managing customer and trade relationships, responding to inquiries, operating and improving our business and website, maintaining security, preventing fraud, and communicating with business contacts, provided those interests are not overridden by applicable individual rights.
Legal obligations. We may process information where necessary to comply with tax, customs, accounting, regulatory, or other legal requirements.
Consent. Where applicable law requires consent, we may rely on your consent for activities such as certain marketing communications or the use of certain cookies or similar technologies. Where processing is based on consent, you may withdraw that consent at any time.
Marketing Communications
If you subscribe to our mailing list, request information from us, or otherwise receive marketing communications from us where permitted by applicable law, we may use your contact information to send information about Sedallo products, collections, events, and services.
You may opt out of marketing emails at any time by using the unsubscribe mechanism included in our emails or by contacting us directly.
You have the right to object to the use of your personal information for direct marketing.
Please note that opting out of marketing communications does not prevent us from sending transactional or service-related communications, including quotes, order confirmations, invoices, proformas, payment information, shipping updates, or responses to your inquiries.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website traffic and usage, analyze product interest, improve our services, maintain security, and, where applicable, support marketing activities.
Some cookies may be strictly necessary for the website to function. Other cookies, such as certain analytics or marketing cookies, may not be essential.
Where required by applicable law, we will request your consent before using non-essential cookies or similar technologies. You may be able to manage your preferences through the cookie consent tools available on our website and may withdraw or change your consent where applicable.
You may also configure your browser to refuse or limit cookies. However, certain website features may not function properly if cookies are disabled.
How We Share Personal Information
We may share personal information with third-party service providers and business partners that assist us in operating our business and providing products and services.
These may include:
* website hosting and technology providers;
* payment processors;
* email and communication service providers;
* shipping and delivery companies;
* warehouses;
* logistics providers;
* customs brokers;
* freight forwarders;
* analytics providers;
* IT and cybersecurity providers;
* professional advisors;
* sales representatives and agents;
* showrooms; and
* other vendors and service providers supporting our business operations.
When a project involves multiple parties, such as an interior designer, showroom, purchasing agent, procurement company, contractor, hospitality buyer, warehouse, freight forwarder, or end-client representative, we may share information as reasonably necessary to process an order, coordinate samples, prepare quotes, proformas or invoices, arrange payment, organize shipping, manage customs clearance or delivery, respond to project-related questions, or provide customer service.
We may also disclose personal information where required or permitted by law, regulation, legal process, court order, customs authority, tax authority, or government request, or where we reasonably believe disclosure is necessary to protect our rights, property, customers, business operations, or the safety of others.
We do not sell personal information for monetary consideration.
If applicable privacy laws define “sale” or “sharing” more broadly than an exchange for monetary consideration, we will comply with any rights and obligations that apply to our activities under those laws.
Payment Information
Payment information may be processed by third-party payment processors.
Sedallo does not intend to store full credit card numbers or complete payment card credentials on its own systems. Payment transactions handled by third-party payment processors are subject to those providers’ security practices and privacy policies.
International Orders and Transfers
Sedallo LLC is based in the United States, and our website and business operations are primarily managed from the United States.
If you access our website, communicate with us, or purchase products from outside the United States, your personal information may be transferred to, stored, accessed, or processed in the United States and in other countries where our service providers, warehouses, logistics providers, payment processors, sales representatives, or other business partners operate.
Data protection laws in the United States and other countries may differ from those applicable in your country of residence.
Where European Union, European Economic Area, United Kingdom, or other applicable data protection law requires specific safeguards for an international transfer of personal information, appropriate lawful transfer mechanisms will be used where required. Depending on the circumstances, these may include an applicable adequacy decision, approved contractual safeguards, or another transfer mechanism permitted by applicable law.
You may contact us for additional information about safeguards applicable to your personal information where required by law.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business purposes, including providing products and services, maintaining transaction and business records, managing customer relationships, complying with legal, customs, tax, accounting, and regulatory requirements, resolving disputes, and enforcing agreements.
Retention periods may vary depending on the type of information, the nature of the relationship or transaction, and applicable legal requirements.
When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable recordkeeping obligations.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
Depending on where you reside and the privacy laws applicable to our processing of your personal information, you may have rights including the right to:
* request access to personal information we hold about you;
* request correction of inaccurate or incomplete information;
* request deletion of personal information;
* request restriction of certain processing;
* object to certain processing;
* request portability of certain personal information;
* withdraw consent where processing is based on consent;
* opt out of direct marketing; and
* obtain information about how we collect, use, disclose, retain, or transfer your personal information.
These rights are subject to applicable law and may not apply in all circumstances. For example, we may be required to retain certain information for tax, accounting, customs, transactional, legal, or other legitimate recordkeeping purposes.
Where applicable law gives you the right to lodge a complaint with a data protection or privacy authority, you may also exercise that right.
To exercise a privacy right, please contact us using the contact information below. We may request information reasonably necessary to verify your identity and the validity of your request before responding.
We will not discriminate against you for exercising privacy rights granted by applicable law.
Children’s Privacy
Our website, products, and services are intended for businesses and trade professionals and are not directed to children.
We do not knowingly collect personal information from children through our website.
Third-Party Links
Our website may contain links to websites or services operated by third parties.
Sedallo is not responsible for the privacy practices, content, or security of third-party websites or services. Your interaction with those websites and services is subject to their own privacy policies and terms.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, website, services, technology, or applicable legal requirements.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of the policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.
CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise an applicable privacy right, please contact us at: